On the other hand, this depends on your niche a little bit as well. Let your followers know that you’re doing it constantly (daily/weekly). Be very clear about the value and benefit of the service. If you go live for the first time, you probably won’t get that many views. Instagram Stories Facts and Features Timeline. By continuing to use our website, you consent to the use of these cookies. When you post a wallpaper, remember people will be making screenshots of it, so don’t write anything extra on it. Sometimes, just a few words can be enough if your image speaks for itself. 400 million people watch Instagram Stories every single day. 2019 was definitely the year of the Instagram caption, as creators and brands tapped into the power of the written word to engage and connect with their followers. I would be very interested to hear which Stories you’ll start creating. A filter conveys an emotion, just as much as words or a beautifully captured photo have the power to make you feel. Stories can be raw and human. Also, if you haven’t read my post “How to Become Famous on Instagram” and you’re looking for even more ideas, then check it out. 2. As you know, Instagram has been testing hiding likes. Instagram Trend #19. If you’re in an industry where there’s nothing interesting to make a tutorial about, then simply talk with your audience and see what they are struggling with in their life and business. So keep making relevant tutorials and guides in your niche. So shoot a story announcing the giveaway, add a swipe up if you can and for the time-being add this story into your highlights as well. The Instagram Story filters have no doubt influenced how we wear and apply makeup. If you’re working with clients or if you have a product that helps to solve a problem for your customers, then make sure to feature some of that social proof in your Instagram Stories as well. Of course it’s not that easy. @kylieskin is known for their pink Instagram theme: @saltyluxe is known for her tropical edits: @kyliekatich is known for her moody edits: @theskinnyconfidential is known for her pink obsession: @thecontentplanner is known for their yellow and blue Content Planners. I haven’t mentioned IGTV because I’m not too sure yet where this is going (apart from sharing long videos and maybe creating a series thanks to the new IGTV series feature). This is a great strategy to make sure more people see your content. What is a super fun before and after you can create? 33. When you’re in a hurry, just let your audience know what’s going on and why you aren’t sharing. Instagram Stories have recently taken over, with at least more than 500 million viewers gained each day. In some cases you might not want to come off as lazy and moody. When a new month arrives, you can simply go through your notes and shoot several clips of your favourite things last month. So I’ve just created the one above as an example. Be sure to add a hashtag and/or tag the product you’re reviewing. @gotoskincare is known for its soft, peach Instagram theme (that reminds us of clear skin). If you really want to stand out, you need to level up your story editing. Like any list of projected trends, this is just an estimation. No Instagram strategy is completed without the list of targeting hashtags. Please try again. People who are more active on YouTube, have probably seen influencers and bigger accounts doing videos about favourites. Writing your captions shouldn’t feel forced. Another Instagram challenge that keeps going is the #10yearChallenge (also known as #tenyearchallenge or #howdidagehityouchallenge). They will repost the most fun/weird/interesting ones. Nobody likes a showoff. Reality check. Success! That’s what social media should be about. There are more than a couple of ways to go about it. Anything you can think of, like a reminder to “Breathe in” and “Breathe out” or going on a rollercoaster ride. Doing polls isn’t that new anymore, but it’s still an awesome way to get your audience to do something. I use trend in “quotation marks” because I don’t feel it’s a “trend”. Think of Instagram as your personal journal, Have a blog? See if there’s something you can help them with and turn it into a nice Instagram Story. PS. Instagram rolled out Instagram story ads in early 2017, which have proven to be highly effective for brands. For example, @kyliekatich created 2 new hashtags: As you can see, her community is using #ImPostingBoth (to share Instagram versus Reality photos): Text images are becoming more and more popular on Instagram. Ask a Question #polltime. If you open your feed, you’ll probably see content from accounts that you know and are heavily interacting with. Usually these hashtags are used in the post comments, but Stories are a good way to promote that hashtag and the campaign associated with the hashtag. It allows people to discover new Instagrammers as they continue to follow the journey on the train. These Instagram trends for 2019 will allow you to create more personal connections with your following. Usually little to none video/photo editing is involved. And if you are trend-fluent enough, you will be able to make your competitors jealous in . Sliding through a carousel is like flipping through the pages of a book. In fact, in late 2017 more than 300 million people watched Instagram Stories daily. Express your honest opinion in video format or use background layout to write about the features and benefits of the product. Did you know that Instagram stories have taken the world of social media by... Augmented reality story filters. Maybe it’s something for your work? It can be your product name, brand name or symbolise a movement your target market can identify with. @garyvee does an awesome job posting wallpapers. Exits, or ‘swipes away’ as Instagram itself calls the metric, tell you whether users watched your story to completion or if they exited before the story ended. Instagram now offers backgrounds for Stories so it makes it even easier to write an update, share some insight or simply say “Good Morning”. Best Instagram Story Ideas & Trends 2019. by Lokesh Kapoor 1.9k Views. You can draw on your photo using Instagram Story tools (inside your Instagram app), then save the photo and post it on Instagram, How to Create a Linked Carousel (coming soon), The second image is a screenshot of their Instagram Story. Last, but not least you should also keep an eye on your metrics. One of the most refreshing trends we’re seeing emerge on Instagram is a move toward authenticity. Show Your Mood. These posts? Instagram Trends #2. More posting = more connection and authentic growth. Therefore, if you’re not making Stories on Instagram, you’re missing out. It has been around for a while now and here are some of the lessons we’ve learned and 9 trends that are definitely no longer ‘in’. Write like you would help a friend. For when showing your work and portfolio simply isn’t enough. Instagram Story Ads. Let me know in the comments section below. This keeps your audience engaged and they will be excited to see your Stories each and every day. If you’re a fitness coach, think about nutritional and workout plans. Over the last year we’ve seen some major updates on Instagram and it’s not as fun for us brands and marketers as it used to be. If you want to spice it up a notch, then hire a designer or editor to add some animation to the swipe up arrow. If you think about a tutorial or a guide, it probably won’t fit on one Story slide. Twitter quotes usually bring more traffic to your page than other types of Instagram posts.They can double the amount of traffic you get. If you’re a designer or a photographer, think about Photoshop and Lightroom tutorials. I will get a small bonus from that, which will support this blog and help me create more content in the future). People who agree with you will respect you even more for stating your views. Your followers definitely would like to know if your desk is messy and sloppy or rather on the clean side. Remember to keep the 15 second time limit per clip. The best part about this is the benefit it brings, establishing deeper and more genuine connections with audiences. In order to make this process easier for you, I recommend taking notes during a month (any notes app in your phone will do). I would use both video and photo posts. Further proof of the trend toward advertisements? Educating your followers increases engagement, there’s no doubt about it. April Favourites). And on Youtube, as well. Usually it’s done month by month (e.g. When Instagram ads are correctly targeted and visually appealing, they’re a highly effective means of connecting with new customers.. Instagram ad stats 34. #creativeentrepreneur #lovelysquares #contentcreators #creativity #creativebusiness #creativecommunity #bloggercommunity #lovelylittlesquares #glitterguide #myeverydaymagic #choosejoy #inspiremyinstagram #creativepreneur #theinstagramlab #girlbosses #smallbusiness #bossbabetribe #instagramtips #insta180 #instabossmob #risingtidesociety #createcultivate #creativeatheart #instagramadvantage #communityovercompetition #womensupportingwomen #funquotes #quotes, A post shared by Your Instagram Feed Planner (@preview.app) on Jan 27, 2019 at 3:29pm PST. “So what should I post to Stories?” you might be asking. They check out people’s posts for that challenge. You can do really funny things with just using stickers in Instagram Stories. If you haven’t subscribed, here’s your chance! In turn, these 3 accounts will jump on the train. These Instagram hashtags are the most productive tool to boost the engagement, likes, followers, and reach of a profile. Instagram is an incredible platform that is also rewarding but you need a little bit of background knowledge to succeed. Check out these two accounts with behind the scenes Stories. Think outside the box. Creators can now make money directly on Instagram. is bringing new opportunities to the world of Instagram trends. Unfortunately I didn’t get a screenshot when I saw it. Instagram’s newest feature, the Nametag, has taken off and is set to be one of the biggest Instagram trends of 2019. If you’re curious to growth hack yourself into top lives, then let me know and send me a DM on Instagram. It’s “take your followers to work day”. Instagram also now offers the option to pay to boost posts—meaning you can spend some money in order to get one of your existing Instagram posts in front of more eyeballs. Accounts that posted a series of … People are suddenly having more fun and being more personal and authentic. This is an awesome branding channel for your brand. Everyone likes to be a part of exclusivity and see how things roll out. Show a before and after photo of yourself 10 years ago versus now. Have an opinion and don’t be afraid to say it out loud. Here are some creative Instagram Story ideas that you can easily apply, along with tutorials and examples of how to bring them to life. The main difference here is that tips and tricks are presented in super short format. Influencer Campaigns Management: Tips and Tricks, How to Become A Micro Influencer And Land Brand Deals. With Stories, Live, and IGTV gaining in popularity, vertical videos are in fashion, not just on Instagram but also on YouTube. Every time you want to say something to your audience, it doesn’t need to be a video. People are making their photos more fun and personal by doodling on their photos. To set up giveaways, I always recommend using Gleam.io. Users closed Instagram while viewing your story. Getting someone to do something for you makes them like you more and increases the chance of them doing something more for you in the future (#psychology). If you’re excited, then your followers will be as well. Carousels (multiple photos or videos in one post) are also becoming increasingly popular. Use the time while commuting (not while driving yourself) to add the best of these clips to your video timeline and add music. 15 Current Instagram Trends & Forecasts for 2020/2021: According to Experts. 9 of the most important Instagram trends in 2020. For example #bloguettes (36.7k posts) is a hashtag used to gather women bloggers: Because people from a very specific community use them. Things you see other Instagrammers do more and more. For example, think about doing #funfridays. If you’re lacking ideas for Instagram Stories then doing short clips of favourites might be a good pick. Since Instagram is purely visual, it’s an incredibly captivating way to make a connection with your customers. If you’re doing well with your career, life, love etc – share it. Overall, Instagram seems to be becoming more human, personal and fun in 2020. So make your review interesting, high quality and honest. Your captions make us stay”. He shares what he is working on, what he is excited about, and what is on his mind. Using location markers in your Stories is huge. He enjoys good food and feels slightly awkward talking about himself in third person. They don’t mess up your feed style. Exits happen when: Users swiped left (not tapped back or forward) to move to another user’s story. You don’t necessarily have to link build off your Instagram. Good-bye vanity metrics, hello authenticity. Seriously. Instagram is a lot about promoting lifestyle. Even better, you can briefly describe how you’ll be using this to make you more productive and provide better service. Are you planning an unboxing video, host a giveaway or something else? Here is what I created using my Preview app: Click here to see how to doodle on your Instagram photos. This will make it more prominent and increases the swipe rate. Instagram Stories includes features like polls, quizzes, questions and more to give your audience the opportunity to interact directly with you and your content. Everything is where it should be right? You can use up to 30 hashtags in a post and 10 hashtags in a story. To become a opinion leader you need to develop an opinion on things. His Stories are truly epic. He has more than 7 years of experience in online marketing and holds certifications from Google. (Full disclosure: some of the links on this website are affiliate links. It’s still a pretty cool Instagram trend that I would love to see continue in 2020. That’s 19% of adults aged 13 and over. Is it okay to show a little? But more a result of people becoming more human on social media. Action: Dear business owners, please respect the fact that you and your ideal customers are just one “like”, “comment”, “DM” or hashtag away. Encourage People to Turn on Post Notifications. Here’s two options how to do a shoutout in an Instagram Story: The Swipe up feature in Instagram Stories is unfortunately available only to accounts with 10k+ followers. It also grabs people’s attention on the Explore page, which has mostly photos and videos. The Swipe up feature is perfect for promoting your latest posts if you’re a blogger or an opinion leader. For some people, “likes” are only a vanity metrics that stop them from posting because “what if no one likes it…?”. Take a screenshot of your feed, blur out your latest posts and save that image to your story. Instagram Marketing Trends #4: Your Brand Voice is More Important Than Ever According to our research, caption length on Instagram has doubled since 2016! If you’re not quite there yet, I suggest checking out my guide “how to get more followers on Instagram” from HopperHQ blog. Then, the train will continue its road on Instagram. When you’re just feeling crazy, use stickers. Tip: Do you have a business or brand? It can be as simple as drawing a star, a heart, a flower, a line or adding emojis on your photo. With the launch of the feature Instagram users have shown a great interest in it. Having a direct message communication with someone is a very strong signal to Instagram. You’re not alone. People now use captions to “talk” to their followers, start conversations, and share what’s on their mind. Have you noticed any other Instagram trends? Every time people open their phone they are reminded of you and your brand. You can go the extra-mile and ask your customers to send in a video testimonial, which you could post into Stories. Without downloading any additional photo editing or graphics apps, there’s plenty you can do within Instagram to make your Instagram Stories stand out. People are loving posting natural photos: Photos that don’t look overly edited (it’s the new “not-edited” edited trend) Photos that are not too “staged” but more taken “in the moment”. @jacimariesmith is the perfect example: That’s almost two times more than Snapchat. The key to doing polls is to ask simple questions with very easy answers. Instagram goes Live. And these people are very connected with each other. People are now using their Instagram content, more than once, in different places. There’s a chance that they’ll see it and give you a shoutout. Hey, look! She always has an open chat in her captions. . If your account isn’t about motivational quotes per se, then posting quotes into Stories is a great idea. What the fluff?!? You can get very creative and bring people on a journey, slide-by-slide. Now, this goes along with the previous point. To start, the platform has innovated tools that enable users to create interactive and fresh content. In 2019, Instagram trends are all about authentic content, influencers, visual effects, creativity, videos, Stories, and shopping. There are 12 Instagram trends we’ve noticed. A while back we got the option to do polls. This could be a series of pictures or a cut video. To quote our community, who said it so well: “Your photos catch our attention. On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. Are you a designer, photographer, developer or actually anybody who creates something? So every time you post something, they will receive a notification. If you simply don’t feel like putting something cool together, it’s perfectly okay to say that. 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